Freda Ross, Seasoned Journalist & Founder of Ross Media Consulting
Freda Ross has more than 40 years of experience in radio broadcasting, reporting and journalism. She started her radio career as a part-time board operator at her hometown radio station and worked her way up through the ranks.
She eventually ended up in management at the number 1 rated news/talk radio station in Dallas, Texas. During her tenure she oversaw coverage of the 911 terrorist attacks, the Oklahoma City bombing, the Dallas Police ambush in July 2016, and the Covid 19 pandemic in 2020.
Freda knows how the inside of a newsroom operates and shares her knowledge and skill to help news makers tell their stories. She can tell you when and how to pitch a story, provide spokespeople with talking points and guide your company or non-profit through a crisis.